diff --git a/ADOPTERS.md b/ADOPTERS.md
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--- a/ADOPTERS.md
+++ b/ADOPTERS.md
@@ -1,7 +1,7 @@
 # Adopters
 
-Organizations using cA2A in production or evaluation. Open a PR to add your organization.
+Organizations using cA2A in production or evaluation are listed here.
 
-| Organization | Use Case | Since |
-|---|---|---|
-| Your org here | - | - |
+To add yours, open a PR adding a line with your organization, the use case, and the month you started. Anything you are not able to say publicly, leave out; a one-line entry is worth more than a case study you have to get approved.
+
+cA2A is alpha and the delegation surface is still moving, so early evaluations are especially useful to us even when they do not become entries here: open a [Discussion](https://github.com/orgs/agentrust-io/discussions) or contact the maintainers listed in [MAINTAINERS.md](MAINTAINERS.md).