docs(readme): update project name and links

Author: trieloff

README.md

@@ -1,29 +1,29 @@
-# Helix Service
+# Helix Data Embed
 
-> An example service to be used in and with Project Helix
+> Turns structured data from data sources around the web into nice JSON arrays that can be embedded using Helix-Pipeline
 
 ## Status
-[![codecov](https://img.shields.io/codecov/c/github/adobe/helix-service.svg)](https://codecov.io/gh/adobe/helix-service)
-[![CircleCI](https://img.shields.io/circleci/project/github/adobe/helix-service.svg)](https://circleci.com/gh/adobe/helix-service)
-[![GitHub license](https://img.shields.io/github/license/adobe/helix-service.svg)](https://github.com/adobe/helix-service/blob/master/LICENSE.txt)
-[![GitHub issues](https://img.shields.io/github/issues/adobe/helix-service.svg)](https://github.com/adobe/helix-service/issues)
-[![LGTM Code Quality Grade: JavaScript](https://img.shields.io/lgtm/grade/javascript/g/adobe/helix-service.svg?logo=lgtm&logoWidth=18)](https://lgtm.com/projects/g/adobe/helix-service)
-[![semantic-release](https://img.shields.io/badge/%20%20%F0%9F%93%A6%F0%9F%9A%80-semantic--release-e10079.svg)](https://github.com/semantic-release/semantic-release) [![Greenkeeper badge](https://badges.greenkeeper.io/adobe/helix-service.svg)](https://greenkeeper.io/)
+[![codecov](https://img.shields.io/codecov/c/github/adobe/helix-data-embed.svg)](https://codecov.io/gh/adobe/helix-data-embed)
+[![CircleCI](https://img.shields.io/circleci/project/github/adobe/helix-data-embed.svg)](https://circleci.com/gh/adobe/helix-data-embed)
+[![GitHub license](https://img.shields.io/github/license/adobe/helix-data-embed.svg)](https://github.com/adobe/helix-data-embed/blob/master/LICENSE.txt)
+[![GitHub issues](https://img.shields.io/github/issues/adobe/helix-data-embed.svg)](https://github.com/adobe/helix-data-embed/issues)
+[![LGTM Code Quality Grade: JavaScript](https://img.shields.io/lgtm/grade/javascript/g/adobe/helix-data-embed.svg?logo=lgtm&logoWidth=18)](https://lgtm.com/projects/g/adobe/helix-data-embed)
+[![semantic-release](https://img.shields.io/badge/%20%20%F0%9F%93%A6%F0%9F%9A%80-semantic--release-e10079.svg)](https://github.com/semantic-release/semantic-release)
 
 ## Installation
 
 ## Usage
 
 ```bash
-curl https://adobeioruntime.net/api/v1/web/helix/helix-services/service@v1
+curl https://adobeioruntime.net/api/v1/web/helix/helix-services/data-embed@v1/https://blogs.adobe.com/psirt/?feed=atom
 ```
 
 For more, see the [API documentation](docs/API.md).
 
 ## Development
 
-### Deploying Helix Service
+### Deploying Helix Data Embed
 
-Deploying Helix Service requires the `wsk` command line client, authenticated to a namespace of your choice. For Project Helix, we use the `helix` namespace.
+Deploying Helix Data Embed requires the `wsk` command line client, authenticated to a namespace of your choice. For Project Helix, we use the `helix` namespace.
 
-All commits to master that pass the testing will be deployed automatically. All commits to branches that will pass the testing will get commited as `/helix-services/service@ci<num>` and tagged with the CI build number.
+All commits to master that pass the testing will be deployed automatically. All commits to branches that will pass the testing will get commited as `/helix-services/data-embed@ci<num>` and tagged with the CI build number.