diff --git a/src/components/common/EmptyState.tsx b/src/components/common/EmptyState.tsx
index c1349413..82b4ee26 100644
--- a/src/components/common/EmptyState.tsx
+++ b/src/components/common/EmptyState.tsx
@@ -3,12 +3,20 @@ import { Button } from '@/components/ui/button';
 import { RotateCcw } from 'lucide-react';
 import { EMPTY_STATE_ILLUSTRATION_SIZES } from './emptyStateIllustration.config';
 
+interface EmptyStateCta {
+	label: string;
+	onClick: () => void;
+}
+
 interface EmptyStateProps {
 	image: string;
 	title: string;
 	description: string;
 	className?: string;
+	/** @deprecated Use `cta` — kept for the existing search-reset callers. */
 	onReset?: () => void;
+	/** Generic optional call-to-action, e.g. linking a zero-result list back to discovery. */
+	cta?: EmptyStateCta;
 }
 
 const EmptyState: React.FC<EmptyStateProps> = ({
@@ -17,6 +25,7 @@ const EmptyState: React.FC<EmptyStateProps> = ({
 	description,
 	className,
 	onReset,
+	cta,
 }: EmptyStateProps) => {
 	return (
 		<div
@@ -62,6 +71,16 @@ const EmptyState: React.FC<EmptyStateProps> = ({
 					Reset Search
 				</Button>
 			)}
+
+			{!onReset && cta && (
+				<Button
+					onClick={cta.onClick}
+					variant="outline"
+					className="rounded-xl border-white/10 bg-white/5 px-6 font-bold text-white transition-all hover:border-amber-500/30 hover:bg-amber-500/10"
+				>
+					{cta.label}
+				</Button>
+			)}
 		</div>
 	);
 };
diff --git a/src/components/common/__tests__/EmptyState.test.tsx b/src/components/common/__tests__/EmptyState.test.tsx
new file mode 100644
index 00000000..f5744e87
--- /dev/null
+++ b/src/components/common/__tests__/EmptyState.test.tsx
@@ -0,0 +1,75 @@
+import { fireEvent, render, screen } from '@testing-library/react';
+import { describe, expect, it, vi } from 'vitest';
+import EmptyState from '../EmptyState';
+
+describe('EmptyState', () => {
+	it('renders the title and description', () => {
+		render(
+			<EmptyState
+				image="/images/no-results.png"
+				title="No holdings yet"
+				description="You don't currently hold any creator keys."
+			/>
+		);
+
+		expect(screen.getByText('No holdings yet')).toBeInTheDocument();
+		expect(
+			screen.getByText("You don't currently hold any creator keys.")
+		).toBeInTheDocument();
+	});
+
+	it('renders no action button when neither onReset nor cta is supplied', () => {
+		render(
+			<EmptyState image="/images/no-results.png" title="Empty" description="Nothing here." />
+		);
+
+		expect(screen.queryByRole('button')).not.toBeInTheDocument();
+	});
+
+	it('renders the legacy reset button and calls onReset when clicked', () => {
+		const onReset = vi.fn();
+		render(
+			<EmptyState
+				image="/images/no-results.png"
+				title="No creators found"
+				description="Try a different search."
+				onReset={onReset}
+			/>
+		);
+
+		fireEvent.click(screen.getByRole('button', { name: /reset search results/i }));
+		expect(onReset).toHaveBeenCalledTimes(1);
+	});
+
+	it('renders a generic cta button and calls its onClick when clicked', () => {
+		const onClick = vi.fn();
+		render(
+			<EmptyState
+				image="/images/no-results.png"
+				title="No holdings yet"
+				description="Discover creators to get started."
+				cta={{ label: 'Discover creators', onClick }}
+			/>
+		);
+
+		fireEvent.click(screen.getByRole('button', { name: 'Discover creators' }));
+		expect(onClick).toHaveBeenCalledTimes(1);
+	});
+
+	it('prefers onReset over cta when both are somehow supplied', () => {
+		const onReset = vi.fn();
+		const onClick = vi.fn();
+		render(
+			<EmptyState
+				image="/images/no-results.png"
+				title="No creators found"
+				description="Try a different search."
+				onReset={onReset}
+				cta={{ label: 'Discover creators', onClick }}
+			/>
+		);
+
+		expect(screen.getByRole('button', { name: /reset search results/i })).toBeInTheDocument();
+		expect(screen.queryByRole('button', { name: 'Discover creators' })).not.toBeInTheDocument();
+	});
+});
diff --git a/src/pages/LandingPage.tsx b/src/pages/LandingPage.tsx
index 9c26ce8b..220fd6ce 100644
--- a/src/pages/LandingPage.tsx
+++ b/src/pages/LandingPage.tsx
@@ -1078,6 +1078,23 @@ function LandingPage() {
 						</div>
 						{isLoading ? (
 							<CreatorHoldingsListSkeleton className="mt-6" />
+						) : heldKeyPositions.filter(
+								position => position.quantity && position.quantity > 0
+						  ).length === 0 ? (
+							<EmptyState
+								className="mt-6"
+								image="/images/no-results.png"
+								title="No holdings yet"
+								description="You don't currently hold any creator keys. Discover creators to get started."
+								cta={{
+									label: 'Discover creators',
+									onClick: () => {
+										document
+											.getElementById('main-creator-list')
+											?.scrollIntoView({ behavior: 'smooth', block: 'start' });
+									},
+								}}
+							/>
 						) : (
 							<div className="mt-6 grid gap-3 sm:grid-cols-2 lg:grid-cols-3">
 								{heldKeyPositions