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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>About Cherry Tree Beads</title>
<meta name="description" content="Learn the story of Cherry Tree Beads, from its 2002 founding to its Swannanoa showroom and online store.">
<meta name="theme-color" content="#154148">
<link rel="preload" as="image" href="assets/images/showroom-collage-960.webp" imagesrcset="assets/images/showroom-collage-480.webp 480w, assets/images/showroom-collage-640.webp 640w, assets/images/showroom-collage-960.webp 960w" imagesizes="(max-width: 860px) 92vw, 46vw">
<link rel="stylesheet" href="styles.css">
<script defer src="script.js"></script>
</head><body data-page="about"><a class="skip-link" href="#main">Skip to content</a>
<div class="topbar">
<div class="container topbar-inner">
<span>Free U.S. shipping on orders over $48</span>
<span>202 Railroad St, Swannanoa, NC 28778</span>
<span><a href="tel:8285810500">828-581-0500</a></span>
</div>
</div>
<header class="site-header">
<div class="container header-inner">
<a class="brand" href="index.html" aria-label="Cherry Tree Beads home">
<span class="brand-mark">CT</span>
<span class="brand-copy">
<strong>Cherry Tree Beads</strong>
<small>Gemstones, findings, tutorials, and artisan-made supplies</small>
</span>
</a>
<button class="menu-toggle" type="button" aria-expanded="false" aria-controls="site-nav">
<span></span><span></span><span></span>
<span class="sr-only">Toggle navigation</span>
</button>
<nav id="site-nav" class="site-nav" aria-label="Primary navigation">
<a href="index.html">Home</a>
<a href="https://cherrytreebeads.com/new-products/">New Products</a>
<a href="https://cherrytreebeads.com/beads/gemstone-beads-pendants/">Gemstones</a>
<a href="design-ideas.html">Design Ideas</a>
<a href="artisan-made.html">Artisan Made</a>
<a href="showroom.html">Showroom</a>
<a href="wholesale.html">Wholesale</a>
<a href="about.html" class="is-current">About</a>
<a href="contact.html">Contact</a>
</nav>
</div>
</header><main id="main">
<section class="page-panel" id="view-about" data-view="about">
<section class="page-hero section">
<div class="container page-hero-grid page-hero-grid-alt">
<div>
<p class="eyebrow">About Cherry Tree</p>
<h1>A small bead store with a long history and a strong point of view.</h1>
<p class="page-lead">Cherry Tree Beads began in 2002, launched its website in 2008, changed ownership in 2012, and moved into its restored Swannanoa building in 2018.</p>
<div class="button-row"><a class="button button-primary" href="about.html">Read the story</a><a class="button button-secondary" href="https://cherrytreebeads.com/about-us/">Live about page</a></div>
</div>
<img class="hero-side-image wide-image" src="assets/images/showroom-collage-960.webp" srcset="assets/images/showroom-collage-480.webp 480w, assets/images/showroom-collage-640.webp 640w, assets/images/showroom-collage-960.webp 960w" sizes="(max-width: 860px) 92vw, 46vw" width="960" height="494" alt="Cherry Tree Beads building and showroom" loading="eager">
</div>
</section>
<section class="section section-soft">
<div class="container two-column-layout align-start">
<div class="stack-card">
<p class="eyebrow">History</p>
<h2>Cherry Tree timeline</h2>
<div class="timeline-card">
<div class="timeline-item"><strong>2002</strong><span>Cherry Tree Beads is founded by Bill Edwards in Evinston, Florida.</span></div>
<div class="timeline-item"><strong>2008</strong><span>The website launches and trunk shows expand the business beyond its early eBay roots.</span></div>
<div class="timeline-item"><strong>2012</strong><span>Jennifer Fulton and Mitchell Baynard purchase the business.</span></div>
<div class="timeline-item"><strong>2018</strong><span>The team moves into the renovated Swannanoa building that now serves as showroom and workspace.</span></div>
</div>
</div>
<div class="stack-card">
<p class="eyebrow">Approach</p>
<h2>Personal service and design-led sourcing</h2>
<p>Cherry Tree combines online catalog depth with a local showroom, a project-friendly design section, and a more personal retail voice than a generic storefront.</p>
</div>
</div>
</section>
</section>
</main>
<footer class="site-footer">
<div class="container footer-grid">
<div>
<p class="eyebrow">Cherry Tree Beads</p>
<h2>Jewelry-making supplies, gemstones, and small-shop service.</h2>
<p>Shop online, visit the Swannanoa showroom, or use the live Cherry Tree catalog for full checkout and account access.</p>
</div>
<div class="footer-column">
<h3>Shop</h3>
<a href="https://cherrytreebeads.com/new-products/">New Products</a>
<a href="https://cherrytreebeads.com/beads/gemstone-beads-pendants/">Gemstones</a>
<a href="https://cherrytreebeads.com/beads/gemstone-beads-pendants/designer-gemstone-collections/">Designer Collections</a>
<a href="https://cherrytreebeads.com/shipping-returns/">Shipping & Returns</a>
</div>
<div class="footer-column">
<h3>Browse</h3>
<a href="design-ideas.html">Design Ideas</a>
<a href="artisan-made.html">Artisan Made</a>
<a href="showroom.html">Showroom</a>
<a href="wholesale.html">Wholesale</a>
</div>
<div class="footer-column footer-meta">
<h3>Visit</h3>
<span>202 Railroad St, Swannanoa, NC 28778</span>
<span>Monday to Saturday, 10 to 5</span>
<span>Closed Sunday</span>
<a href="contact.html">Contact</a>
<a href="https://cherrytreebeads.com/classes/">Classes</a>
</div>
</div>
</footer></body></html>