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Create Customer Journey Map (Travelers) #20

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lam3lka opened this issue Jul 15, 2018 · 6 comments
Open

Create Customer Journey Map (Travelers) #20

lam3lka opened this issue Jul 15, 2018 · 6 comments
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@lam3lka
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lam3lka commented Jul 15, 2018

Is your feature request related to a problem? Please describe.
We need to focus on our conversion rate. It is quite low because we don't know how our Customers deal with VG platform and what are their emotions on each step of the process of booking.

Describe the solution you'd like
We need to know better how our Customers deal with VG platform and what are their emotions on each step of the process and before. We need something similar to: https://medium.com/swlh/engage-your-customers-with-journey-maps-59575929b8d6

Describe alternatives you've considered
There are also more visual ways of mapping customers journeys: https://blog.prototypr.io/creating-shared-understanding-with-journey-mapping-fa473fa07796

Additional context
Add any other context or screenshots about the feature request here like Hootsuite (there are similar, for free).

@michalmikolajczyk michalmikolajczyk added the question Further information is requested label Jul 20, 2018
@michalmikolajczyk
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@lam3lka there is no description

I don't understand what you mean

@lam3lka
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lam3lka commented Jul 20, 2018

@michalmikolajczyk updated.

@michalmikolajczyk
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@lam3lka thank you for the edit.

I am reading through the articles you shared.

@lam3lka
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lam3lka commented Aug 9, 2018

  1. Customer journey map - empathy map

img_2440

A legend:

  • yellow post-its: how it is now

  • green post-its: how we can improve

  1. Customer journey map – process on the platform, from sign up to review: https://docs.google.com/document/d/1qzj5A764iTr9be50aNugu12K5UZSLD47vf2J1BnEP2Y/edit

@lam3lka
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lam3lka commented Aug 12, 2018

Here is a great guide: https://aerolab.co/blog/customer-journey-map

@michalmikolajczyk
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@lam3lka that google doc looks great. What are the next steps?

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