diff --git a/app/Analytics.tsx b/app/Analytics.tsx
index 0f79e3cfe..c2db70247 100644
--- a/app/Analytics.tsx
+++ b/app/Analytics.tsx
@@ -1,7 +1,7 @@
 'use client';
 
 import { usePathname } from 'lib/i18n/navigation';
-import { init, track } from 'lib/utils/analytics';
+import analytics from 'lib/utils/analytics';
 import Script from 'next/script';
 import { useEffect } from 'react';
 
@@ -9,12 +9,12 @@ const Analytics = () => {
   const path = usePathname();
 
   useEffect(() => {
-    init();
+    analytics.init();
   }, []);
 
   useEffect(() => {
     if (!path) return;
-    track('Viewed Page', { path });
+    analytics.track('Viewed Page', { path });
   }, [path]);
 
   // SimpleAnalytics
diff --git a/components/common/Logo.tsx b/components/common/Logo.tsx
index fc309c1df..5b322684d 100644
--- a/components/common/Logo.tsx
+++ b/components/common/Logo.tsx
@@ -1,7 +1,7 @@
 'use client';
 
 import Image from 'next/image';
-import { useState } from 'react';
+import { memo, useState } from 'react';
 import { twMerge } from 'tailwind-merge';
 import PlaceholderIcon from './PlaceholderIcon';
 
@@ -54,4 +54,4 @@ const Logo = ({ src, alt, size, square, border, className }: Props) => {
   );
 };
 
-export default Logo;
+export default memo(Logo);
diff --git a/components/common/donate/DonateButton.tsx b/components/common/donate/DonateButton.tsx
index 4e296cfb6..18e7735d5 100644
--- a/components/common/donate/DonateButton.tsx
+++ b/components/common/donate/DonateButton.tsx
@@ -16,21 +16,13 @@ const DonateButton = ({ size, style, className, type }: Props) => {
   const t = useTranslations();
   const [open, setOpen] = useState(false);
 
-  const handleOpen = () => {
-    setOpen(true);
-  };
-
-  const handleClose = () => {
-    setOpen(false);
-  };
-
   return (
     <>
-      <Button style={style ?? 'primary'} size={size} className={className} onClick={handleOpen}>
+      <Button style={style ?? 'primary'} size={size} className={className} onClick={() => setOpen(true)}>
         {t('common.buttons.donate')}
       </Button>
 
-      <DonateModal open={open} setOpen={(open) => (open ? handleOpen() : handleClose())} type={type} />
+      <DonateModal open={open} setOpen={setOpen} type={type} />
     </>
   );
 };
diff --git a/components/common/donate/DonateModal.tsx b/components/common/donate/DonateModal.tsx
index e0bbd553f..dfe6fa7af 100644
--- a/components/common/donate/DonateModal.tsx
+++ b/components/common/donate/DonateModal.tsx
@@ -5,7 +5,7 @@ import Button from 'components/common/Button';
 import Modal from 'components/common/Modal';
 import { useDonate } from 'lib/hooks/ethereum/useDonate';
 import { useTranslations } from 'next-intl';
-import { useEffect, useState } from 'react';
+import { memo, useEffect, useState } from 'react';
 import { useAsyncCallback } from 'react-async-hook';
 import { useChainId } from 'wagmi';
 import Input from '../Input';
@@ -79,4 +79,4 @@ const DonateModal = ({ open, setOpen, type }: Props) => {
   );
 };
 
-export default DonateModal;
+export default memo(DonateModal);
diff --git a/components/exploits/ExploitChecker.tsx b/components/exploits/ExploitChecker.tsx
index 0dc3f8888..e810e8be3 100644
--- a/components/exploits/ExploitChecker.tsx
+++ b/components/exploits/ExploitChecker.tsx
@@ -10,7 +10,7 @@ import {
 } from 'lib/hooks/page-context/AddressPageContext';
 import { isNullish } from 'lib/utils';
 import { getAllowanceKey } from 'lib/utils/allowances';
-import { track } from 'lib/utils/analytics';
+import analytics from 'lib/utils/analytics';
 import { getEventKey } from 'lib/utils/events';
 import { type Exploit, getExploitStatus } from 'lib/utils/exploits';
 import ExploitStatus from './ExploitStatus';
@@ -29,7 +29,7 @@ const ExploitChecker = ({ exploit }: Props) => {
     queryKey: ['exploit-status', exploit.slug, allowances?.map(getAllowanceKey), events?.map(getEventKey)],
     queryFn: () => {
       const status = getExploitStatus(events!, allowances!, exploit);
-      track('Exploit Checked', { exploit: exploit.slug, account: address, chainId: selectedChainId, status });
+      analytics.track('Exploit Checked', { exploit: exploit.slug, account: address, chainId: selectedChainId, status });
       return status;
     },
     enabled: !isNullish(address) && !isNullish(events) && !isNullish(allowances) && !isNullish(selectedChainId),
diff --git a/components/footer/ColorThemeSelect.tsx b/components/footer/ColorThemeSelect.tsx
index 1aab202b4..c0b299859 100644
--- a/components/footer/ColorThemeSelect.tsx
+++ b/components/footer/ColorThemeSelect.tsx
@@ -4,7 +4,7 @@ import { ComputerDesktopIcon, MoonIcon, SunIcon } from '@heroicons/react/24/outl
 import Select from 'components/common/select/Select';
 import { useColorTheme } from 'lib/hooks/useColorTheme';
 import { useMounted } from 'lib/hooks/useMounted';
-import { track } from 'lib/utils/analytics';
+import analytics from 'lib/utils/analytics';
 import { useTranslations } from 'next-intl';
 
 const ColorThemeSelect = () => {
@@ -19,7 +19,7 @@ const ColorThemeSelect = () => {
   ] as const;
 
   const selectTheme = (option: (typeof options)[number]) => {
-    track('Changed Color Theme', { theme: option.value });
+    analytics.track('Changed Color Theme', { theme: option.value });
     setTheme(option.value);
   };
 
diff --git a/components/footer/LanguageSelect.tsx b/components/footer/LanguageSelect.tsx
index e2363ea5a..1f06f6f30 100644
--- a/components/footer/LanguageSelect.tsx
+++ b/components/footer/LanguageSelect.tsx
@@ -5,7 +5,7 @@ import Select from 'components/common/select/Select';
 import type { Locale } from 'lib/i18n/config';
 import { useCsrRouter } from 'lib/i18n/csr-navigation';
 import { usePathname } from 'lib/i18n/navigation';
-import { track } from 'lib/utils/analytics';
+import analytics from 'lib/utils/analytics';
 import { useLocale } from 'next-intl';
 import type { FormatOptionLabelMeta } from 'react-select';
 
@@ -36,7 +36,7 @@ const LanguageSelect = () => {
 
   const selectLanguage = (option: Option) => {
     const newLocale = option.value;
-    track('Changed language', { from: locale, to: newLocale });
+    analytics.track('Changed language', { from: locale, to: newLocale });
     router.replace(path, { locale: newLocale, scroll: false, showProgress: false, retainSearchParams: ['chainId'] });
     persistLocaleCookie(newLocale);
   };
diff --git a/components/header/SearchBar.tsx b/components/header/SearchBar.tsx
index f57f89e5c..840772670 100644
--- a/components/header/SearchBar.tsx
+++ b/components/header/SearchBar.tsx
@@ -4,7 +4,7 @@ import AddressSearchBox from 'components/common/AddressSearchBox';
 import Button from 'components/common/Button';
 import { useCsrRouter } from 'lib/i18n/csr-navigation';
 import { useTranslations } from 'next-intl';
-import { useRef, useState } from 'react';
+import { useCallback, useRef, useState } from 'react';
 import { twMerge } from 'tailwind-merge';
 import { useAccount } from 'wagmi';
 
@@ -16,21 +16,21 @@ const SearchBar = () => {
   const { address } = useAccount();
   const timerRef = useRef<NodeJS.Timeout>();
 
-  const onFocus = () => {
+  const onFocus = useCallback(() => {
     clearTimeout(timerRef.current);
     setIsFocused(true);
-  };
+  }, []);
 
-  const onBlur = () => {
+  const onBlur = useCallback(() => {
     timerRef.current = setTimeout(() => setIsFocused(false), 200);
-  };
+  }, []);
 
-  const onClick = () => {
+  const onClick = useCallback(() => {
     if (address) {
       setValue(address);
       router.push(`/address/${address}`, { retainSearchParams: ['chainId'] });
     }
-  };
+  }, [address, router]);
 
   return (
     <div className="relative w-full">
diff --git a/components/landing/DemoVideo.tsx b/components/landing/DemoVideo.tsx
index 67607dd2c..1a73b97a8 100644
--- a/components/landing/DemoVideo.tsx
+++ b/components/landing/DemoVideo.tsx
@@ -6,10 +6,11 @@ const DemoVideo = () => {
       controls
       muted
       loop
-      preload="metadata"
+      preload="metadata" // Preload the video fully for faster LCP
       playsInline
+      poster="/assets/images/thumbnail/demo-thumbnail.webp"
     >
-      <source src="/assets/videos/demo.mp4#t=0.001" type="video/mp4" />
+      <source src="/assets/videos/demo.mp4" type="video/mp4" />
     </video>
   );
 };
diff --git a/components/signatures/cells/CancelMarketplaceCell.tsx b/components/signatures/cells/CancelMarketplaceCell.tsx
index 2476d2ff1..cf942c35d 100644
--- a/components/signatures/cells/CancelMarketplaceCell.tsx
+++ b/components/signatures/cells/CancelMarketplaceCell.tsx
@@ -3,7 +3,7 @@ import { useHandleTransaction } from 'lib/hooks/ethereum/useHandleTransaction';
 import { useAddressPageContext } from 'lib/hooks/page-context/AddressPageContext';
 import { type Marketplace, type OnCancel, type TransactionSubmitted, TransactionType } from 'lib/interfaces';
 import { waitForTransactionConfirmation } from 'lib/utils';
-import { track } from 'lib/utils/analytics';
+import analytics from 'lib/utils/analytics';
 import { usePublicClient, useWalletClient } from 'wagmi';
 import CancelCell from './CancelCell';
 
@@ -21,7 +21,7 @@ const CancelMarketplaceCell = ({ marketplace, onCancel }: Props) => {
   const sendCancelTransaction = async (): Promise<TransactionSubmitted> => {
     const hash = await marketplace?.cancelSignatures(walletClient!);
 
-    track('Cancelled Marketplace Signatures', {
+    analytics.track('Cancelled Marketplace Signatures', {
       chainId: selectedChainId,
       account: address,
       marketplace: marketplace.name,
diff --git a/components/signatures/cells/CancelPermitCell.tsx b/components/signatures/cells/CancelPermitCell.tsx
index d846193d7..11ebf02f8 100644
--- a/components/signatures/cells/CancelPermitCell.tsx
+++ b/components/signatures/cells/CancelPermitCell.tsx
@@ -4,7 +4,7 @@ import { useHandleTransaction } from 'lib/hooks/ethereum/useHandleTransaction';
 import { useAddressPageContext } from 'lib/hooks/page-context/AddressPageContext';
 import { type OnCancel, type TransactionSubmitted, TransactionType } from 'lib/interfaces';
 import { waitForTransactionConfirmation } from 'lib/utils';
-import { track } from 'lib/utils/analytics';
+import analytics from 'lib/utils/analytics';
 import { permit } from 'lib/utils/permit';
 import { type PermitTokenData, isErc721Contract } from 'lib/utils/tokens';
 import { usePublicClient, useWalletClient } from 'wagmi';
@@ -25,7 +25,11 @@ const CancelPermitCell = ({ token, onCancel }: Props) => {
     if (isErc721Contract(token.contract)) throw new Error('Cannot cancel ERC721 tokens');
     const hash = await permit(walletClient!, token.contract, DUMMY_ADDRESS, 0n);
 
-    track('Cancelled Permit Signatures', { chainId: selectedChainId, account: address, token: token.contract.address });
+    analytics.track('Cancelled Permit Signatures', {
+      chainId: selectedChainId,
+      account: address,
+      token: token.contract.address,
+    });
 
     const waitForConfirmation = async () => {
       // TODO: Deduplicate this with the CancelMarketplaceCell
diff --git a/lib/hooks/ethereum/EthereumProvider.tsx b/lib/hooks/ethereum/EthereumProvider.tsx
index ade262979..26205997b 100644
--- a/lib/hooks/ethereum/EthereumProvider.tsx
+++ b/lib/hooks/ethereum/EthereumProvider.tsx
@@ -4,7 +4,7 @@ import { abstractWalletConnector } from '@abstract-foundation/agw-react/connecto
 import { useCsrRouter } from 'lib/i18n/csr-navigation';
 import { usePathname } from 'lib/i18n/navigation';
 import { ORDERED_CHAINS, createViemPublicClientForChain, getViemChainConfig } from 'lib/utils/chains';
-import { type ReactNode, useEffect } from 'react';
+import { type ReactNode, memo, useEffect } from 'react';
 import type { Chain } from 'viem';
 import { WagmiProvider, createConfig, useAccount, useConnect } from 'wagmi';
 import { coinbaseWallet, injected, safe, walletConnect } from 'wagmi/connectors';
@@ -50,7 +50,7 @@ export const EthereumProvider = ({ children }: Props) => {
   );
 };
 
-const EthereumProviderChild = ({ children }: Props) => {
+const EthereumProviderChild = memo(({ children }: Props) => {
   const { connectAsync, connectors } = useConnect();
   const { connector, address } = useAccount();
   const router = useCsrRouter();
@@ -105,7 +105,7 @@ const EthereumProviderChild = ({ children }: Props) => {
   }, [address]);
 
   return <>{children}</>;
-};
+});
 
 const isIframe = () => {
   return typeof window !== 'undefined' && window?.parent !== window;
diff --git a/lib/hooks/ethereum/useAllowances.tsx b/lib/hooks/ethereum/useAllowances.tsx
index a6498ce96..3559dcb53 100644
--- a/lib/hooks/ethereum/useAllowances.tsx
+++ b/lib/hooks/ethereum/useAllowances.tsx
@@ -9,7 +9,7 @@ import {
   getAllowancesFromEvents,
   stripAllowanceData,
 } from 'lib/utils/allowances';
-import { track } from 'lib/utils/analytics';
+import analytics from 'lib/utils/analytics';
 import { type TimeLog, type TokenEvent, getEventKey } from 'lib/utils/events';
 import { hasZeroBalance } from 'lib/utils/tokens';
 import { useLayoutEffect, useState } from 'react';
@@ -30,7 +30,7 @@ export const useAllowances = (address: Address, events: TokenEvent[] | undefined
     queryKey: ['allowances', address, chainId, events?.map(getEventKey)],
     queryFn: async () => {
       const allowances = getAllowancesFromEvents(address, events!, publicClient, chainId);
-      track('Fetched Allowances', { account: address, chainId });
+      analytics.track('Fetched Allowances', { account: address, chainId });
       return allowances;
     },
     // If events (transfers + approvals) don't change, derived allowances also shouldn't change, even if allowances
diff --git a/lib/hooks/ethereum/useDonate.tsx b/lib/hooks/ethereum/useDonate.tsx
index 3e532bf37..a1fc2cd84 100644
--- a/lib/hooks/ethereum/useDonate.tsx
+++ b/lib/hooks/ethereum/useDonate.tsx
@@ -4,7 +4,7 @@ import type { DonateButtonType } from 'components/common/donate/DonateModal';
 import { DONATION_ADDRESS } from 'lib/constants';
 import { type TransactionSubmitted, TransactionType } from 'lib/interfaces';
 import { waitForTransactionConfirmation } from 'lib/utils';
-import { track } from 'lib/utils/analytics';
+import analytics from 'lib/utils/analytics';
 import { type DocumentedChainId, getChainName, getChainNativeToken, getDefaultDonationAmount } from 'lib/utils/chains';
 import { type SendTransactionParameters, parseEther } from 'viem';
 import { usePublicClient, useWalletClient } from 'wagmi';
@@ -65,7 +65,7 @@ export const getTipSelection = (chainId: DocumentedChainId, amount: string) => {
 export const trackDonate = (chainId: DocumentedChainId, amount: string, type: DonateButtonType) => {
   if (!Number(amount)) return;
 
-  track('Donated', {
+  analytics.track('Donated', {
     chainId,
     chainName: getChainName(chainId),
     nativeToken: getChainNativeToken(chainId),
diff --git a/lib/utils/allowances.ts b/lib/utils/allowances.ts
index 515e203d8..3beb33db3 100644
--- a/lib/utils/allowances.ts
+++ b/lib/utils/allowances.ts
@@ -6,7 +6,7 @@ import { type TransactionSubmitted, TransactionType } from 'lib/interfaces';
 import type { TransactionStore } from 'lib/stores/transaction-store';
 import { type Address, type PublicClient, type WalletClient, type WriteContractParameters, formatUnits } from 'viem';
 import { deduplicateArray, isNullish, waitForTransactionConfirmation, writeContractUnlessExcessiveGas } from '.';
-import { track } from './analytics';
+import analytics from './analytics';
 import { isNetworkError, isRevertedError, isUserRejectionError, parseErrorMessage, stringifyError } from './errors';
 import {
   type Erc20ApprovalEvent,
@@ -514,7 +514,7 @@ export const prepareUpdateErc20Allowance = async (
 
 export const trackRevokeTransaction = (allowance: TokenAllowanceData, newAmount?: string) => {
   if (isErc721Contract(allowance.contract)) {
-    track('Revoked ERC721 allowance', {
+    analytics.track('Revoked ERC721 allowance', {
       chainId: allowance.chainId,
       account: allowance.owner,
       spender: allowance.payload?.spender,
@@ -525,7 +525,7 @@ export const trackRevokeTransaction = (allowance: TokenAllowanceData, newAmount?
 
   const isRevoke = !newAmount || newAmount === '0';
 
-  track(isRevoke ? 'Revoked ERC20 allowance' : 'Updated ERC20 allowance', {
+  analytics.track(isRevoke ? 'Revoked ERC20 allowance' : 'Updated ERC20 allowance', {
     chainId: allowance.chainId,
     account: allowance.owner,
     spender: allowance.payload?.spender,
diff --git a/lib/utils/analytics.ts b/lib/utils/analytics.ts
index 4cc8faf2e..a820f520a 100644
--- a/lib/utils/analytics.ts
+++ b/lib/utils/analytics.ts
@@ -1,15 +1,26 @@
 import mixpanel from 'mixpanel-browser';
 
-export const init = () => {
-  if (process.env.NEXT_PUBLIC_MIXPANEL_API_KEY) {
-    mixpanel.init(process.env.NEXT_PUBLIC_MIXPANEL_API_KEY, { ip: false });
-  }
-};
+const analytics = {
+  isInitialized: false,
+  // init only when first used
+  init() {
+    if (this.isInitialized) return;
+    const apiKey = process.env.NEXT_PUBLIC_MIXPANEL_API_KEY;
+    if (apiKey && typeof window !== 'undefined') {
+      mixpanel.init(apiKey, { ip: false });
+      this.isInitialized = true;
+    }
+  },
 
-export const track = (eventName: string, eventProperties: any) => {
-  if (typeof window === 'undefined') return;
+  track(eventName: string, eventProperties?: Record<string, any>) {
+    if (typeof window === 'undefined' || !process.env.NEXT_PUBLIC_MIXPANEL_API_KEY) return;
+    // lazy initialize if not already done
+    if (!this.isInitialized) {
+      this.init();
+    }
 
-  if (process.env.NEXT_PUBLIC_MIXPANEL_API_KEY) {
     mixpanel.track(eventName, eventProperties);
-  }
+  },
 };
+
+export default analytics;
diff --git a/lib/utils/batch-revoke.ts b/lib/utils/batch-revoke.ts
index 214d1ff10..b2923f4e8 100644
--- a/lib/utils/batch-revoke.ts
+++ b/lib/utils/batch-revoke.ts
@@ -1,6 +1,6 @@
 import { getTipSelection } from 'lib/hooks/ethereum/useDonate';
 import type { TokenAllowanceData } from './allowances';
-import { track } from './analytics';
+import analytics from './analytics';
 
 export type BatchType = 'eip5792' | 'queued';
 
@@ -11,7 +11,7 @@ export const trackBatchRevoke = (
   tipAmount: string,
   batchType: BatchType,
 ) => {
-  track('Batch Revoked', {
+  analytics.track('Batch Revoked', {
     chainId,
     address,
     allowances: allowances.length,
diff --git a/lib/utils/index.ts b/lib/utils/index.ts
index 3a5fdbec1..c4ec984ed 100644
--- a/lib/utils/index.ts
+++ b/lib/utils/index.ts
@@ -17,7 +17,7 @@ import {
   pad,
   slice,
 } from 'viem';
-import { track } from './analytics';
+import analytics from './analytics';
 import type { Log, TokenEvent } from './events';
 
 export const assertFulfilled = <T>(item: PromiseSettledResult<T>): item is PromiseFulfilledResult<T> => {
@@ -126,7 +126,7 @@ export const throwIfExcessiveGas = (chainId: number, address: Address, estimated
 
     // Track excessive gas usage so we can blacklist tokens
     // TODO: Use a different tool than analytics for this
-    track('Excessive gas limit', { chainId, address, estimatedGas: estimatedGas.toString() });
+    analytics.track('Excessive gas limit', { chainId, address, estimatedGas: estimatedGas.toString() });
 
     throw new Error(
       'This transaction has an excessive gas cost. It is most likely a spam token, so you do not need to revoke this approval.',
diff --git a/lib/utils/risk.tsx b/lib/utils/risk.tsx
index 2b5447836..34be59451 100644
--- a/lib/utils/risk.tsx
+++ b/lib/utils/risk.tsx
@@ -1,6 +1,6 @@
 import { ExclamationCircleIcon, ExclamationTriangleIcon, InformationCircleIcon } from '@heroicons/react/24/solid';
 import type { RiskFactor, RiskLevel } from 'lib/interfaces';
-import { track } from './analytics';
+import analytics from './analytics';
 
 export const RiskFactorScore: Record<string, number> = {
   allowlist: -100,
@@ -18,7 +18,7 @@ export const RiskFactorScore: Record<string, number> = {
 export const filterUnknownRiskFactors = (riskFactors: RiskFactor[]): RiskFactor[] => {
   return riskFactors.filter((riskFactor) => {
     if (RiskFactorScore[riskFactor.type] === undefined) {
-      track('Unknown Risk Factor', riskFactor);
+      analytics.track('Unknown Risk Factor', riskFactor);
       return false;
     }
 
diff --git a/lib/utils/tokens.ts b/lib/utils/tokens.ts
index c1c80461f..1b62f3ccb 100644
--- a/lib/utils/tokens.ts
+++ b/lib/utils/tokens.ts
@@ -14,7 +14,7 @@ import {
   toHex,
 } from 'viem';
 import { deduplicateArray } from '.';
-import { track } from './analytics';
+import analytics from './analytics';
 import { type TimeLog, type TokenEvent, TokenEventType, isApprovalTokenEvent, isTransferTokenEvent } from './events';
 import { formatFixedPointBigInt } from './formatting';
 import { withFallback } from './promises';
@@ -364,7 +364,7 @@ export const getPermitDomain = async (contract: Erc20TokenContract): Promise<Typ
 
   if (!domain) {
     // If the domain separator is something else, we cannot generate a valid signature
-    track('Permit Domain Separator Mismatch', { name, verifyingContract, chainId });
+    analytics.track('Permit Domain Separator Mismatch', { name, verifyingContract, chainId });
     throw new Error('Could not determine Permit Signature data');
   }
 
diff --git a/public/assets/images/thumbnail/demo-thumbnail.webp b/public/assets/images/thumbnail/demo-thumbnail.webp
new file mode 100644
index 000000000..6a17c5101
Binary files /dev/null and b/public/assets/images/thumbnail/demo-thumbnail.webp differ