diff --git a/src/scripts/merge-release-pr.sh b/src/scripts/merge-release-pr.sh
index 77bbe27..a2ec105 100644
--- a/src/scripts/merge-release-pr.sh
+++ b/src/scripts/merge-release-pr.sh
@@ -7,13 +7,40 @@ else
     version="$(tr -d '\n' < "${VERSION_FILE}")"
 fi
 
+release_branch="release/${version}"
+
+using_merge_queue=false
 merge_queue_arg=""
 if [ "${USE_MERGE_QUEUE}" = "1" ] || [ "${USE_MERGE_QUEUE}" = "true" ]; then
+    using_merge_queue=true
     merge_queue_arg="use_merge_queue:true"
 fi
 
+merge_exit_code=0
 bundle exec fastlane run merge_pr \
     repo_name:"${REPO_NAME}" \
-    branch:"release/${version}" \
+    branch:"${release_branch}" \
     merge_method:"${MERGE_METHOD}" \
-    ${merge_queue_arg}
+    ${merge_queue_arg} || merge_exit_code=$?
+
+if [ "${merge_exit_code}" -eq 0 ]; then
+    exit 0
+fi
+
+if [ "${using_merge_queue}" = true ]; then
+    echo "Merge queue enqueue failed."
+    exit "${merge_exit_code}"
+fi
+
+echo "Direct merge failed. Enabling auto-merge and updating branch..."
+
+bundle exec fastlane run enable_auto_merge_for_pr \
+    repo_name:"${REPO_NAME}" \
+    branch:"${release_branch}" \
+    merge_method:"${MERGE_METHOD}"
+
+bundle exec fastlane run update_pr_branch \
+    repo_name:"${REPO_NAME}" \
+    branch:"${release_branch}"
+
+echo "Auto-merge enabled and branch updated. The PR will merge automatically once CI passes."