diff --git a/api/privacy_demo.py b/api/privacy_demo.py
new file mode 100644
index 0000000..6b54606
--- /dev/null
+++ b/api/privacy_demo.py
@@ -0,0 +1,26 @@
+from flask import Blueprint, request, jsonify
+from utils.privacy import (
+    stable_hash, initials, pseudonym,
+    birth_year_from_iso, age_bucket_from_year
+)
+
+# Create a Blueprint for privacy demo that can be plugged into the main Flask app
+bp = Blueprint('privacy_demo', __name__, url_prefix = "/debug")
+
+@bp.post("/anonymize")
+
+def anonymize_demo():
+    data = request.get_json(silent = True) or {}
+    email = data.get("email")
+    name = data.get("name")
+    dob = data.get("dob")
+
+    by = birth_year_from_iso(dob)
+
+    return jsonify({
+        "email_hash": stable_hash(email) if email else None,
+        "name_initials": initials(name),
+        "pseudonymId": pseudonym("http://redback.fit/user", email or name or "temp"),
+        "birth_year": by,
+        "age_bucket": age_bucket_from_year(by)
+    })
diff --git a/api/profile.py b/api/profile.py
index 0496bc3..1d38516 100644
--- a/api/profile.py
+++ b/api/profile.py
@@ -1,10 +1,39 @@
 # /api/profile.py
 from flask import Blueprint, jsonify, request
 from models.user import db, UserProfile
-from flask_cors import CORS
+
+from utils.privacy import(
+    stable_hash, initials, pseudonym, 
+    birth_year_from_iso, age_bucket_from_year
+)
 
 api = Blueprint('profile_api', __name__)
 
+def anonymize_user_record(u):
+    """Build an anonymized profile payload from a UserProfile row.
+    Hides raw PII (name/email/DOB) and exposes safe equivalents."""
+
+    if not u:
+        return None
+
+    email_value = getattr(u, "email", None) or getattr(u, "account", None)
+    raw_key = email_value or getattr(u, "name", None) or str(getattr(u, "id", ""))
+
+    # Your model uses 'birthDate' (ISO string) rather than 'dob'
+    by = birth_year_from_iso(getattr(u, "birthDate", None))
+
+    return {
+        "id": getattr(u, "id", None),  # safe to keep if your API expects it
+        "pseudoId":     pseudonym("https://redback.fit/user", raw_key),
+        "nameInitials": initials(getattr(u, "name", None)),
+        "emailHash": stable_hash(email_value),
+        "ageBucket":    age_bucket_from_year(by),
+
+        # keep non-PII fields you were already returning
+        "account": getattr(u, "account", None),
+        "gender":  getattr(u, "gender", None),
+        "avatar":  getattr(u, "avatar", None),
+    }
 
 # Profile Endpoints #
 
@@ -13,19 +42,15 @@
 
 @api.route('', methods=['GET'])
 def get_profile():
-    # In future develpment get the user_id from a session or token 
+    # In future development get the user_id from a session or token 
     user_id = 1  # Replace with authenticated user ID
     user = UserProfile.query.filter_by(id=user_id).first()
 
-    if user:
-        return jsonify({
-            'name': user.name,
-            'account': user.account,
-            'birthDate': user.birthDate,
-            'gender': user.gender,
-            'avatar': user.avatar
-        })
-    return jsonify({'message': 'User not found'}), 404
+    if not user:
+        return jsonify({'message': 'User not found'}), 404
+
+
+    return jsonify(anonymize_user_record(user)), 200
 
 
 @api.route('', methods=['POST'])
diff --git a/app.py b/app.py
index f9f3767..e667de9 100644
--- a/app.py
+++ b/app.py
@@ -6,6 +6,8 @@
 from api.dashboard import dashboard_bp
 from models import db
 from dotenv import load_dotenv
+from api.privacy_demo import bp as privacy_demo_bp
+
 import os
 import pyrebase
 
@@ -52,6 +54,8 @@
 app.register_blueprint(dashboard_bp, url_prefix='/api/dashboard')
 app.register_blueprint(profile_api, url_prefix='/api/profile')
 
+app.register_blueprint(privacy_demo_bp)
+
 # Main index route (login + welcome)
 @app.route('/', methods=['GET', 'POST'])
 def index():
diff --git a/instance/goals.db b/instance/goals.db
index bdb45dd..82304af 100644
Binary files a/instance/goals.db and b/instance/goals.db differ
diff --git a/my_database.db b/my_database.db
new file mode 100644
index 0000000..dd68529
Binary files /dev/null and b/my_database.db differ
diff --git a/utils/privacy.py b/utils/privacy.py
new file mode 100644
index 0000000..7c52a01
--- /dev/null
+++ b/utils/privacy.py
@@ -0,0 +1,44 @@
+import hashlib, os, re, uuid
+from datetime import date
+
+# Optional salts for extra safety; we can add to a .env later
+PII_SALT   = os.getenv("PII_SALT", "")
+PII_PEPPER = os.getenv("PII_PEPPER", "")
+
+def stable_hash(value: str | None) -> str | None:
+    """Deterministic, non-reversible hash for identifiers like email."""
+    if not value:
+        return None
+    data = (PII_SALT + value + PII_PEPPER).encode("utf-8")
+    return hashlib.sha256(data).hexdigest()
+
+def initials(full_name: str | None) -> str | None:
+    """J D for 'Jane Doe'. Up to 3 initials, letters only."""
+    if not full_name:
+        return None
+    parts = re.findall(r"[A-Za-z]+", full_name)
+    return "".join(p[0].upper() for p in parts[:3]) or None
+
+def pseudonym(namespace: str, raw_key: str) -> str:
+    """Stable pseudonym like user_7f3ab2 derived from a namespace + raw key."""
+    ns = uuid.uuid5(uuid.NAMESPACE_URL, namespace)
+    return "user_" + uuid.uuid5(ns, raw_key).hex[:8]
+
+def birth_year_from_iso(dob_iso: str | None) -> int | None:
+    """YYYY[-MM[-DD]] -> YYYY"""
+    try:
+        return int(dob_iso[:4]) if dob_iso else None
+    except Exception:
+        return None
+
+def age_bucket_from_year(year: int | None) -> str | None:
+    """Return coarse age bucket for privacy (e.g., 18-24, 25-29, 30-34, ..., 50+)."""
+    if not year:
+        return None
+    today_year = date.today().year
+    age = max(0, today_year - year)
+    bins = [(0,17),(18,24),(25,29),(30,34),(35,39),(40,44),(45,49),(50,120)]
+    for lo, hi in bins:
+        if lo <= age <= hi:
+            return f"{lo:02d}-{hi:02d}" if hi < 120 else f"{lo:02d}+"
+    return None