diff --git a/templates/index.html b/templates/index.html
index 776d08b..10d363e 100644
--- a/templates/index.html
+++ b/templates/index.html
@@ -38,54 +38,25 @@ <h2 class="icon fa-info-circle"></h2>
   </header>
   <div class="row">
     <div class="12u 12u(mobile)">
-      PyConKe will be the first in a series of anual gatherings of software developers,
-      techies, business people, startups, learning institutions, students and other
-      organizations and individuals that use or otherwise have an interest/stake in
-      the Python programming language and its ecosystem.
+      {{ DESCRIPTION }}
       <br><br>
-      <h3>Topics featuring in the event...</h3>
     </div>
   </div>
   <div class="row">
-    <div class="4u 12u(mobile)">
-      <section class="first">
-        <i class="icon featured fa-globe"></i>
-        <header>
-          <h2>Web, Music &amp; Animation</h2>
-        </header>
-        <p>
-          Pythonic web frameworks, scripting in animation with Blender
-          and coding music in Py with sonicpi. Plenty of talks and tutorials
-          on these to get you started.
-        </p>
-      </section>
-    </div>
-    <div class="4u 12u(mobile)">
-      <section class="middle">
-        <i class="icon featured alt fa-bar-chart-o"></i>
-        <header>
-          <h2>Data Science &amp; AI</h2>
-        </header>
-        <p>
-          Stats crunching with Pandas &amp; co. and ML with with tools like Tensorflow.
-          Come partake in some pythonic stats &amp; AI
-          (just don't let what you subsequently create become self aware).
-        </p>
-      </section>
-    </div>
-    <div class="4u 12u(mobile)">
-      <section class="last">
-        <i class="icon featured alt2 fa fa-microchip"></i>
-        <header>
-          <h2>Internet of Things</h2>
-        </header>
-        <p>
-          Python in my IoT? It's more likely than you think! Feauted at the conference
-          will be talks and presentations on (micro)python on assorted hardware
-          with example applications.
-        </p>
-      </section>
+    <div class="12u 12u(mobile)">
+      <h3>Topics featuring in the event...</h3>
     </div>
+    {% for icon, title, description in TOPICS %}
+      <div class="4u 12u(mobile)">
+        <section>
+          <i class="icon featured {{ icon }}"></i>
+          <header>
+            <h2>{{ title }}</h2>
+          </header>
+          <p>{{ description }}</p>
+        </section>
+      </div>
+    {% endfor %}
   </div>
   <footer>
     <ul class="actions">
@@ -96,36 +67,23 @@ <h2>Internet of Things</h2>
 {% endblock intro %}
 
 {% block content %}
-
     <!-- sponsors -->
     <section id="sponsors">
       <header class="major">
         <h2 class="icon fa-money"> Our awesome (and growing) grid of sponsors:-</h2>
       </header>
+
       <div class="row" id="tier1">
         <br>
+        {% for url, img, alt in SPONSORS %}
         <div class="4u 8u(mobile)">
           <section>
-            <a href="https://jumo.world" class="image featured" target="_blank">
-              <img src="images/jumo.png" alt="Jumo World">
-            </a>
-          </section>
-        </div>
-        <div class="4u 8u(mobile)">
-          <section>
-            <a href="https://usiu.ac.ke" class="image featured" target="_blank">
-              <img src="images/usiu.png" alt="Jumo World">
-            </a>
-          </section>
-        </div>
-        <div class="4u 8u(mobile)">
-          <section>
-            <a href="https://ona.io" class="image featured" target="_blank">
-              <img src="images/ona.png" alt="ONA">
+            <a href="{{ url }}" class="image featured" target="_blank">
+              <img src="{{ img }}" alt="{{ alt }}">
             </a>
           </section>
         </div>
-      </div>
+        {% endfor %}
       <!-- div class="row" id="tier2">
         <div class="3u 4u(mobile)">
           <section>
@@ -164,20 +122,15 @@ <h2 class="icon fa-money"> Our awesome (and growing) grid of sponsors:-</h2>
         <h2 class="icon fa-cogs"> And the folks behind this event :-</h2>
       </header>
       <div class="row">
+        {% for url, img, alt in ORGANIZERS %}
         <div class="6u 12u(mobile)">
           <section>
-            <a href="http://meetup.com/Python-Nairobi" class="image featured" target="_blank">
-              <img src="images/pynbo.jpg" alt="Python Nairobi">
-            </a>
-          </section>
-        </div>
-        <div class="6u 12u(mobile)">
-          <section>
-            <a href="http://tunapanda.org" class="image featured" target="_blank">
-              <img src="images/tunapanda.jpg" alt="Tunapanda Institute">
+            <a href="{{ url }}" class="image featured" target="_blank">
+              <img src="{{ img }}" alt="{{ alt }}">
             </a>
           </section>
         </div>
+        {% endfor %}
       </div>
     </section>
   </div>