Logo Change

[joel-huang]

Issue thread for contributions for a new logo design

Files go to https://github.com/OpenSUTD/community/tree/master/branding

OpenSUTD Visual Identity

Open call for OpenSUTD logo - April '19

Calling for designers and contributors - like all things OpenSUTD, our visual identity is up for co-creation! This includes our logo, our palette, and visual design principles. After all, the community should be the one to design its identity, right?

Get started by looking at Issue #5: Logo Change.

Assets required

References

• How to create and deliver the correct logo files to your client
• A designers guide to creating logo files

Start with a vector .ai file

Optimize for screens (RGB). OpenSUTD is currently very much an internet community, and we don't expect to be printing (yet!).

Raster copies in .png and .jpg

Export small file sizes for web display, etc. Common sizes are square 200px, 500px and 1000px.

Different variants

A lockup is simply a different layout configuration.

For example, if your logo is made up of both typography and an icon, you might have 2 layout variants such as; a long/thin version with the icon to the left of the text, and another with the icon above the text. Here’s an example from logogeek.uk: