ab-testing-in-react.md

A/B Testing in React: Building Data-Driven UI

Abstract

Building a good UI is hard. Building a good UI that will delight your users is even harder. By incorporating A/B testing into your UI, you can stop guessing what your users love and start making data-driven UI decisions!

Description

Objectives

• Explain what A/B testing is and why it's an important step in the product development lifecycle
• Explain how to run meaningful and well-executed experiments at a high level
• Show a live coding example of how to add A/B testing to an existing React app

This talk can be presented in two ways:

• Partially slides for the intro information and partially live coding for the implementation of the A/B testing in code. This usually results in a talk that's about 45 - 50 minutes long, with some time for Q&A.
• Partially slides for the intro information and partially slides that walk through the steps of coding an implementation of the A/B testing. This usually results in a talk that's about 30 minutes long, with some time for Q&A.

Delivered at

• Seattle Web App Developers Meetup
• Seattle ReactJS Meetup
  • Slides: https://www.slideshare.net/IsabelaMoreira21/ab-testing-with-react
  • Recording: https://www.youtube.com/watch?v=FsKlL8EE9pQ
  • Code: https://github.com/isabelacmor/ab-testing-react