diff --git a/diy-guide.md b/diy-guide.md
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--- a/diy-guide.md
+++ b/diy-guide.md
@@ -4,12 +4,21 @@ title: DIY Guide
***So, you want to start your own Hacker Hours!***
-This is very exciting. In short, Hacker Hours are
+This is very exciting. In short, Hacker Hours are:
* "free office hours for programming help"
* open to anyone, regardless of age or skill level
* not a class, and not a lecture
+Here are a few things to take into account when considering hosting:
+
+* Why would you like to host Hacker Hours?
+* Do you haven any specific goals/objectives for hosting? (recruiting, brand recognition, giving back, etc.)
+* What are you thinking in terms of frequency?
+* What is the space like?
+* How many attendees can your space hold comfortably?
+* How many folks from your organization do you expect to stay for each event, on average? How many of them our technical?
+
Meeting the above requirements are the only things we ask to call your group "Hacker Hours". We won't sue you or anything, but just ask in good faith.
Read the [What ARE Hacker Hours](/about.html#what-are-hacker-hours) to get some backstory.