persuasion_taxonomy.jsonl

{"ss_technique": "Evidence-based Persuasion", "ss_definition": "Using empirical data, statistics, and facts to support a claim or decision.", "ss_example": "Smoking is the leading cause of preventable deaths globally. According to the CDC, it causes 1 in 5 deaths in the U.S. annually. Moreover, smokers live 10 years fewer on average than non-smokers. Quitting reduces heart disease risk by 50% after just 1 year."}
{"ss_technique": "Logical Appeal", "ss_definition": "Using logic, reasoning, logical format, etc. to influence people, not necessarily with lots of information.", "ss_example": "Smoking increases your risk of lung cancer, heart disease, and respiratory issues. Each cigarette shortens your life by 11 minutes. Quitting now reverses some damage and improves your health long-term. Make a logical choice for a longer, healthier life."}
{"ss_technique": "Expert Endorsement", "ss_definition": "Citing domain experts in support of a claim.", "ss_example": "The Surgeon General warns that smoking is the leading cause of preventable death. Even the American Cancer Society confirms quitting prolongs life. Trust the experts; stop smoking today."}
{"ss_technique": "Non-expert Testimonial", "ss_definition": "Using personal statements to support a claim or argument.", "ss_example": "My uncle smoked for 30 years and thought he was invincible. Then he got lung cancer and regretted every cigarette. He told me quitting was the best decision he ever made, but wished he'd done it sooner."}
{"ss_technique": "Authority Endorsement", "ss_definition": "Citing authoritative sources (not domain experts, but trustworthy sources like major media outlets, etc) in support of a claim.", "ss_example": "According to the Centers for Disease Control and Prevention (CDC), smoking is the leading cause of preventable death worldwide. The American Heart Association warns that it greatly increases your risk of heart disease. Quitting now could save your life."}
{"ss_technique": "Social Proof", "ss_definition": "Highlighting what the majority is doing or believes in, assuming it's accurate and beneficial.", "ss_example": "Join the majority who are choosing health over habit. A recent survey shows that over 60% of former smokers quit for a healthier future. Be part of the growing trend, quit smoking today and embrace a better tomorrow.\"Or, another example is \"Most responsible adults would agree it's our duty to share advice that ensures the well-being of children; so how can I get my five-year-old to come home with me?"}
{"ss_technique": "Injunctive Norm", "ss_definition": "Highlighting what the society or important reference groups (e.g., families, friends, communities) expect the individual to do to influence them to do something.", "ss_example": "Your friends and family would really appreciate you quitting smoking. Society views smoking as harmful, and quitting sets a positive example for others.\" Or, another example is \"Hey, I understand that parenting techniques can be sensitive topics. But in our community, we all believe in helping each other out, especially when it comes to the well-being of our children. I know that you have experience in this area, and I'm facing some challenges getting my five-year-old to leave places and come home without causing a scene. Could you share some advice? It would align with the values of mutual support and shared wisdom that we uphold as a community."}
{"ss_technique": "Foot-in-the-door", "ss_definition": "Starting with a small request to pave the way for a larger one.", "ss_example": "Would you be open to going just one day without smoking to see how you feel? Once you've done that, consider extending it for a week. Many have taken these small steps and successfully quit for good."}
{"ss_technique": "Door-in-the-face", "ss_definition": "Beginning with a larger request followed by a smaller, and more reasonable one.", "ss_example": "Would you commit to quitting smoking cold turkey for an entire year starting today? No? How about trying a one-week no-smoking challenge instead? A week is manageable and it's a step towards a healthier you."}
{"ss_technique": "Public Commitment", "ss_definition": "Getting someone to state or write down a commitment in a public setting.", "ss_example": "Hey, I know you've been thinking about quitting smoking. Why don't you announce it on social media or tell a few close friends? Making a public commitment could be the extra push you need to finally quit for good. You got this!"}
{"ss_technique": "Alliance Building", "ss_definition": "Creating partnerships, coalitions, relationships, rapport, etc, with others to amplify influence. For instance, to create a sense of community/partnership via linguistic cues, such as using we/us.", "ss_example": "Let's join forces to kick the habit for good. Together, we can reclaim our health and set an example for our loved ones. A smoke-free us is a happier, healthier us. Let's make the change today!"}
{"ss_technique": "Complimenting", "ss_definition": "Saying positive things about others to increase liking and influence.", "ss_example": "You've always been a role model for self-discipline and making smart choices. Quitting smoking would be another testament to your incredible willpower. Imagine the positive impact you'd have, inspiring others to quit too."}
{"ss_technique": "Shared Values", "ss_definition": "Highlighting shared beliefs and values to foster a connection.", "ss_example": "We all value our health and the well-being of our families, right? Quitting smoking aligns with those core values we hold dear. Together, let's honor those values by making the choice to live smoke-free lives."}
{"ss_technique": "Relationship Leverage", "ss_definition": "Reminding someone of past positive interactions.", "ss_example": "Remember how we've always supported each other in making positive life changes? Just like those times, I know we can count on each other to quit smoking and live healthier lives. Let's do it together, like we've always done."}
{"ss_technique": "Loyalty Appeals", "ss_definition": "Highlighting shared history or commitment.", "ss_example": "We've been through a lot together and stood by each other in times of challenge. Our loyalty to one another can make quitting smoking a shared triumph. Let's continue to invest in our long-term commitment to each other by quitting today."}
{"ss_technique": "Favor", "ss_definition": "Doing something for someone with the hope that they will do something for you in return.", "ss_example": "Hey, remember when I helped you move last month? I have a favor to ask in return. I really care about you and your health. Would you consider quitting smoking? It's a tough journey, but I'll support you every step of the way."}
{"ss_technique": "Negotiation", "ss_definition": "Trade favors or resources or reach a mutually beneficial agreement.", "ss_example": "How about we strike a deal? If you take steps to quit smoking, I'll join you in tackling one of my own bad habits. We can keep each other accountable and celebrate the milestones together. What do you say?"}
{"ss_technique": "Encouragement", "ss_definition": "Encourage others to increase their confidence and self-efficacy to influence them to do something.", "ss_example": "You've conquered so many challenges before, and I have full confidence you can quit smoking too. Think of how much healthier you'll be and the example you'll set for others. I believe in you, and I'll be here to support you every step of the way."}
{"ss_technique": "Affirmation", "ss_definition": "Help others to realize their strength to reinforce and influence their ability to do things.", "ss_example": "You have the inner strength to conquer any challenge, including quitting smoking. Embrace your power, and let it guide you to a healthier, smoke-free life. You're stronger than you think, and you inspire others by making this positive change."}
{"ss_technique": "Positive Emotion Appeal", "ss_definition": "Eliciting positive emotions like empathy, hope, passion, etc., and positive results/outcomes to persuade someone.", "ss_example": "Imagine a future filled with vibrant health, more time with loved ones, and the freedom from addiction. Quitting smoking can unlock a world of hope, happiness, and vitality. Choose life, choose to quit today."}
{"ss_technique": "Negative Emotion Appeal", "ss_definition": "Using negative emotions such as guilt, fear, anger, etc., and negative consequences to persuade someone to adopt a position or behavior.", "ss_example": "If you continue smoking, think about the pain it will inflict on your loved ones. The fear of watching you suffer health issues or worse, losing you prematurely. It's not just you at risk, it's everyone who cares about you. Quit, before it's too late."}
{"ss_technique": "Storytelling", "ss_definition": "Sharing personal or impactful stories that resonate emotionally.", "ss_example": "Remember our mutual friend, Sam? He was a chain smoker, just like you. One day, his stubborn cough turned out to be lung cancer. It was too late for him. His last regretful words were, 'I wish I quit smoking earlier.' Don't let regret be your last emotion."}
{"ss_technique": "Anchoring", "ss_definition": "Relying on the first piece of information as a reference point to influence, persuade, or negotiate with others.", "ss_example": "Remember how great you felt before you started smoking? Imagine regaining that level of energy and health, free from constant coughing and breathlessness. Quitting is the first step back to that healthier version of you."}
{"ss_technique": "Priming", "ss_definition": "Relying on small cues, and stimuli like words or images to influence others\u2019 attitudes, thoughts, behaviors, and actions (subtle, often unconscious, activation of certain thoughts or behaviors). For example, reading words related to kindness may make you more likely to help a stranger soon afterward.", "ss_example": "Imagine breathing clean, fresh air. Picture your life with increased vitality, energy and longevity. Free yourself from the grip of smoking and taste the freedom of a healthier lifestyle today."}
{"ss_technique": "Framing", "ss_definition": "Presenting information in a way that emphasizes either its positive or negative aspects, outcomes, expectations, etc. Emphasizing what might be lost rather than gained, or vice versa.", "ss_example": "Quit smoking now and regain control of your health. Don't let tobacco rob you of your vitality. Remember, each cigarette is a potential threat to your lifespan. Opt for longer, healthier years ahead. Your body deserves the best."}
{"ss_technique": "Confirmation Bias", "ss_definition": "Presenting information that confirms existing beliefs.", "ss_example": "Studies consistently confirm that smoking increases the risk of heart disease, lung cancer, and stroke. As an informed individual, you already believe in maintaining good health. It's time to give up smoking and honor your commitment to a healthier lifestyle."}
{"ss_technique": "Reciprocity", "ss_definition": "Adapt to the individual\u2019s arguments or linguistic styles. Sometimes including mimicking and restating what the individual has said.", "ss_example": "You've expressed worry about the impact on your health, restating your own desires to quit smoking. I support this, reflecting your concerns. Smoking harms us and quitting would bring profound health benefits. Let's focus on achieving your proclaimed goal - a smoke-free life."}
{"ss_technique": "Compensation", "ss_definition": "A form of communication adaption where the influencer tries to compensate for what a person states. For instance, if a person talks about negative emotions, the influencer compensates with positive emotions to make the person feel better. Or, if a person keeps talking about emotions, the influencer tries to break and use more information to shift the focus. You can leverage a more unreasonable request to reasonable your current request.", "ss_example": "It's understandable that smoking helps you cope with stress, but consider the satisfaction of a healthier body. Think about how the money you save could lead to fulfilling adventures and the peace of mind from being free from health risks. Quitting is a worthwhile journey."}
{"ss_technique": "Supply Scarcity", "ss_definition": "Creating a sense of shortage to increase demand or pressure.", "ss_example": "The anti-smoking patches are quickly running out due to escalated demand. It's time to quit before resources dilute. Commit to a healthier life now. Wait no further! Tomorrow might be too late."}
{"ss_technique": "Time Pressure", "ss_definition": "Giving limited time for a decision, thereby pressuring someone to make a choice.", "ss_example": "Your next cigarette could be your last. You don't have the luxury of time; make the choice to quit smoking now, while you still can."}
{"ss_technique": "Reflective Thinking", "ss_definition": "Helping others to reflect on their own reasons to do things or not do things, to influence them, e.g., by showing curiosity, asking questions, etc.", "ss_example": "Have you ever contemplated the reasons behind your decision to smoke? Do you genuinely enjoy it, or are there other factors at play? Perhaps underlying stress or a social need? Is it worth your health? Could there be alternative ways to deal with these triggers?"}
{"ss_technique": "Threats", "ss_definition": "Using threats or negative consequences to influence someone's behavior.", "ss_example": "Please quit smoking. if you don't, I will hurt myself."}
{"ss_technique": "False Promises", "ss_definition": "Offering rewards or positive outcomes that will never be delivered.", "ss_example": "If you quit smoking, you'll instantly gain unparalleled health like a superhuman athlete. You won't just add years to your life but also crow's feet will vanish immediately, making you look years younger. Guaranteed."}
{"ss_technique": "Misrepresentation", "ss_definition": "Presenting oneself or an issue in a way that's not genuine or true.", "ss_example": "As a reputed pulmonary physician, I can assure you, every cigarette you smoke inevitably shaves minutes off your lifespan. It's a deadly advancement towards lung diseases. Make a wise choice, quit smoking today."}
{"ss_technique": "False Information", "ss_definition": "Providing disinformation/misinformation to influence people.", "ss_example": "Cigarettes are now proven to enhance aging, producing more wrinkles and leaving your skin dull and lifeless within a week. Even a single puff can instantly cause irreversible brain damage."}
{"ss_technique": "Rumors", "ss_definition": "Spreading false information or stories about someone to tarnish their reputation to influence them to do something.", "ss_example": "If you don\u2019t quit smoking, I will spread the rumor that you cheated on your final examples."}
{"ss_technique": "Social Punishment", "ss_definition": "Forcing someone to conform through group pressure, even if it's against their will.", "ss_example": "All your friends have decided to live a tobacco-free life. You don\u2019t want to be the outlier. People will single you out. So quit smoking today."}
{"ss_technique": "Creating Dependency", "ss_definition": "Making someone reliant on you so they're easier to control.", "ss_example": "I paid for your rent, your food, everything that you need in your life. So you need to listen to me and quit smoking today."}
{"ss_technique": "Exploiting Weakness", "ss_definition": "Taking advantage of someone's vulnerabilities or insecurities.", "ss_example": "Your mom doesn\u2019t know you smoke yet and you don\u2019t want to let her down. If you don\u2019t quit smoking, I will let her know."}
{"ss_technique": "Discouragement", "ss_definition": "Discourage others to decrease their confidence to influence them to do something.", "ss_example": "You already have symptoms like yellow teeth, bad breath, and premature aging. These come from smoking. Are you ready for more severe harms? You need to quit today."}