diff --git a/.env.development b/.env.development
index c16bc479e..3471bb65e 100644
--- a/.env.development
+++ b/.env.development
@@ -1,4 +1,5 @@
 REACT_APP_GTM_ID=GTM-WVXPS94
+REACT_APP_GA4_ID=G-3G0Z44ZM07
 REACT_APP_API_URL=https://dev.unguess.io/api
 REACT_APP_TRYBER_URL=https://dev.tryber.me
 REACT_ZAPIER_WEBHOOK=https://hooks.zapier.com/hooks/catch/5196925/bkxm1k6/
diff --git a/.env.production b/.env.production
index 214e6c338..77c2ae402 100644
--- a/.env.production
+++ b/.env.production
@@ -1,4 +1,5 @@
 REACT_APP_GTM_ID=GTM-WVXPS94
+REACT_APP_GA4_ID=G-2M29YVTK78
 REACT_APP_API_URL=/api
 REACT_APP_TRYBER_URL=https://app.tryber.me
 REACT_ZAPIER_WEBHOOK=https://hooks.zapier.com/hooks/catch/5196925/bkxm1k6/
diff --git a/package.json b/package.json
index 373027064..5a154e412 100644
--- a/package.json
+++ b/package.json
@@ -3,6 +3,7 @@
   "version": "1.4.0",
   "private": true,
   "dependencies": {
+    "@analytics/google-analytics": "^1.1.0",
     "@analytics/google-tag-manager": "^0.6.0",
     "@analytics/hubspot": "^0.5.1",
     "@appquality/languages": "1.4.3",
diff --git a/src/analytics.ts b/src/analytics.ts
index 7af21f064..ef760bb07 100644
--- a/src/analytics.ts
+++ b/src/analytics.ts
@@ -1,6 +1,7 @@
+import googleAnalytics from '@analytics/google-analytics';
 import googleTagManager from '@analytics/google-tag-manager';
-import Analytics from 'analytics';
 import hubspotPlugin from '@analytics/hubspot';
+import Analytics from 'analytics';
 import userpilot from './common/analytics-plugins/userpilot';
 import { isDev } from './common/isDevEnvironment';
 
@@ -15,6 +16,10 @@ const analytics = Analytics({
           preview: 'env-4',
         }),
       }),
+      // fallback to staging/local GA4 if no production ID is provided
+      googleAnalytics({
+        measurementIds: [process.env.REACT_APP_GA4_ID || 'G-3G0Z44ZM07'],
+      }),
       userpilot({
         token: 'NX-54e88e10',
       }),
diff --git a/src/common/components/PlanCreationInterface/ProjectDropdown.tsx b/src/common/components/PlanCreationInterface/ProjectDropdown.tsx
index 1d4a2d7bb..e15c2b421 100644
--- a/src/common/components/PlanCreationInterface/ProjectDropdown.tsx
+++ b/src/common/components/PlanCreationInterface/ProjectDropdown.tsx
@@ -63,12 +63,18 @@ export const ProjectDropdown = () => {
             setProjectId(value.id);
           }
         }}
-        options={(projects || []).map((prj) => ({
-          id: prj.id.toString(),
-          value: prj.id.toString(),
-          label: prj.name,
-          isSelected: projectId === prj.id,
-        }))}
+        options={[
+          {
+            id: 'options-group',
+            label: t('__PLAN_CREATION_PROJECT_DROPDOWN_PLACEHOLDER'),
+            options: (projects || []).map((prj) => ({
+              id: prj.id.toString(),
+              value: prj.id.toString(),
+              label: prj.name,
+              isSelected: projectId === prj.id,
+            })),
+          },
+        ]}
         placeholder={t('__PLAN_CREATION_PROJECT_DROPDOWN_PLACEHOLDER')}
         selectionValue={projectId?.toString() || ''}
         {...(hasValidationError && { validation: 'error' })}
diff --git a/src/google-analytics.d.ts b/src/google-analytics.d.ts
new file mode 100644
index 000000000..159a5e3e6
--- /dev/null
+++ b/src/google-analytics.d.ts
@@ -0,0 +1 @@
+declare module '@analytics/google-analytics';
diff --git a/src/locales/en/translation.json b/src/locales/en/translation.json
index 7905ff02e..964a93dcb 100644
--- a/src/locales/en/translation.json
+++ b/src/locales/en/translation.json
@@ -768,7 +768,7 @@
   "__PLAN_ADDITIONAL_TARGET_ERROR_TOO_LONG": "This text is a bit long. It is recommended not to exceed 512 characters, including spaces.",
   "__PLAN_ASIDE_NAVIGATION_MODULES_TITLE": "IN THIS SECTION",
   "__PLAN_CREATION_PROJECT_DROPDOWN_ERROR": "Select a project",
-  "__PLAN_CREATION_PROJECT_DROPDOWN_PLACEHOLDER": "Select a project",
+  "__PLAN_CREATION_PROJECT_DROPDOWN_PLACEHOLDER": "Select or create a new project",
   "__PLAN_DATE_ERROR_REQUIRED": "Required field: enter a date to continue",
   "__PLAN_DATE_IN_FUTURE_ERROR": "Date must be at least one business day in the future",
   "__PLAN_DELETE_PLAN_CTA": "Delete draft",
diff --git a/src/pages/Profile/parts/FollowActivitiesAccordion.tsx/index.tsx b/src/pages/Profile/parts/FollowActivitiesAccordion.tsx/index.tsx
index f0cfcec11..75bdea493 100644
--- a/src/pages/Profile/parts/FollowActivitiesAccordion.tsx/index.tsx
+++ b/src/pages/Profile/parts/FollowActivitiesAccordion.tsx/index.tsx
@@ -19,11 +19,7 @@ export const FollowActivitiesAccordion = () => {
     isError,
   } = useGetUsersMeWatchedPlansQuery();
 
-  const {
-    data: followedCampaigns,
-    isLoading: isCampaignsLoading,
-    isError: isCampaignsError,
-  } = useGetUsersMeWatchedCampaignsQuery();
+  const { data: followedCampaigns } = useGetUsersMeWatchedCampaignsQuery();
   const totalFollowed =
     (followedActivities?.items.length || 0) +
     (followedCampaigns?.items.length || 0);
diff --git a/yarn.lock b/yarn.lock
index 4fd0ade66..3474713e6 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -38,6 +38,11 @@
   dependencies:
     "@analytics/type-utils" "^0.6.2"
 
+"@analytics/google-analytics@^1.1.0":
+  version "1.1.0"
+  resolved "https://registry.yarnpkg.com/@analytics/google-analytics/-/google-analytics-1.1.0.tgz#901e20b8c0ad10e26118317a5b6d5e98f927037f"
+  integrity sha512-i8uGyELMtwEUAf3GNWNLNBzhRvReDn1RUxvMdMhjUA7+GNGxPOM4kkzFfv3giQXKNxTEjfsh75kqNcscbJsuaA==
+
 "@analytics/google-tag-manager@^0.6.0":
   version "0.6.0"
   resolved "https://registry.yarnpkg.com/@analytics/google-tag-manager/-/google-tag-manager-0.6.0.tgz#bc1d20bb77450171848af2acaacfe1554e6aa19c"